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Ford, Dealers Help Raise $500K for Fort McMurray

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Ford Motor Company of Canada and Canadian Ford Dealers have announced that they are donating a combined $500,000 to the Canadian Red Cross for the purposes of funding relief and recovering efforts in the wake of the wildfires that have ravaged Fort McMurray and areas approximate thereto.

The wildfire began at the beginning of May and have, at present, resulted in 702,310 acres of burned area and 2,400 destroyed homes or buildings. With the fires still raging, the Fort McMurray wildfire will likely be the costliest disaster in the country’s history.

Ford of Canada announced that it would match a $171,000 donation gathered from the May 7th Drive 4UR Community Event, and that it will donate an additional $100,000 on top of that sum. The Canadian Ford Dealer Associations worked together to raise an additional $200,000 as an organization, while numerous individual dealers have pledged individual contributions.

Alberta-based Ford dealers have also been collecting non-perishable goods for evacuees, as well as providing free meals and power to those affected.

“It is inspiring to see the people of Alberta and the rest of Canada come together and support those who have been displaced by the severe wildfires in Fort McMurray and surrounding areas,” said Dianne Craig, president and CEO, Ford of Canada. “I am also proud of our Canadian Ford and Lincoln Dealers for uniting to help evacuees and local charities, including the Canadian Red Cross. Our thoughts are with those affected during this difficult time.”