Ford Driving Skills for Life Celebrates 15 Years with New Tools, More Outreach
This year, Ford Driving Skills for Life marks 15 years of providing new drivers with necessary skills for staying safe on roadways all around the globe. To help celebrate, Ford is offering up several new tools and technologies that will be offered to participants in 13 cities for the 2018 US tour.
“As we celebrate 15 years of stellar programing to keep new drivers safe, we continue to build momentum with new technologies that help to ensure smart driving,” said James Graham, global manager, Ford Driving Skills for Life. “Our program is expanding in multiple ways—by reaching more people here and abroad, and by offering cutting-edge technologies that enhance our curriculum. We look forward to many more years of success, and we are proud to be the global leader in training new drivers to keep them safer behind the wheel.”
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This year, the US Ford Driving Skills for Life tour will visit cities in Arizona, California, Iowa, Illinois, Louisiana, Kentucky, Massachusetts, Michigan, Ohio, Tennessee, Texas, and Virginia. Ford will also launch a pilot program for rural markets in North and South Carolina to help young drivers from needy communities. Additionally, the international Ford DSFL campaign will expand into Cambodia, Czech Republic, and Morocco, and women will be able to receive driving training in Saudi Arabia for the first time.
Among the new tools being rolled out as part of the 15th Ford Driving Skills for Life tour are virtual reality components aimed at helping technical skills, distracted driving goggles, and a new hangover suit. With these and other tools, 5,500 students are expected to learn skills aimed at making them better and more prepared for the road ahead.