Ford Establishes FordHub Interactive Studio in New York
The FordHub will provide visitors with an interactive tour of both the Blue Oval’s automotive products and its mobility advances.
“Our first FordHub is a place designed to spark questions and curiosity,” said Elena Ford, Ford vice president, Global Dealer and Consumer Experience. “This isn’t a store or a dealer—it’s a place for participation and creativity. We want people to have fun while engaging in conversation about the future of transportation.”
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“Ford was founded on the promise of providing affordable transportation solutions to millions of customers, and this commitment still drives us today,” said Stephen Odell, Ford executive vice president, Global Marketing, Sales and Service. “As we expand our business to be both an auto and mobility company, we’re using new experiences like FordHub and our first Super Bowl ad that talks about the future to explain what we mean when we say ‘We Go Further so you can.’”
At the FordHub, visitors can take an interactive tour of Ford’s vision for the near future and long-term with regards to mobility solutions—a concept that it has dubbed its City of Tomorrow. There is also a mobility map of New York City that utilizes real-time information to paint the Big Apple as a living, breathing entity.
There will also be games, such as Last Mile Challenge and Mustang Over Manhattan. The former is a race that involves bounding between different modes of transportation, and the latter tasks the user with building a Ford Mustang atop the Empire State Building to replicate one of the company’s most famous stunts.
Ford seems committed to helping the FordHub grow with the times, promising new programs in collaboration with artists and “thought leaders.”
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