Ford Europe Sales Up 6.6 Percent In First Half of 2014
With the news that Ford’s first half sales in China were the best that the company has ever seen, the fact that Ford Europe sales were up 6.6 percent through June and are outpacing industry growth is more an expected result than it is any kind of surprise. Ford’s sales in the 20 traditional European markets totaled 605,400 through the first half of the year, and the automaker’s market share holds steady at 7.9 percent.
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Ford cites the early success of newly-launched vehicles as cause for their 2014 growth, and they expect that the trend will continue as the next six months see more new models coming to market.
“We’ve so far launched 15 new or significantly freshened vehicles since we announced our One Ford transformation plan for Europe in October 2012, said Stephen Odell, president, Ford of Europe, Middle East and Africa. “We still have several new vehicles to come in the second half, including the new Focus and the all-new Mondeo.”
All told, more than half of all Ford Europe sales (52 percent, to be exact) come from entirely new or heavily revamped vehicles. This has also led to an increase in dealer profitability, which has jumped up about 50 percent and enables dealerships across Europe to provide customers with more modern facilities and technologies.
Three new vehicles have launched in Europe since the beginning of 2014—the Ford Transit, Transit Courier, and Tourneo Courier. This helps explain how Ford commercial vehicle sales have jumped 10.5 percent during the first six months of the year.
In the next half of the year, Ford will launch the new Focus, Focus ST, Mondeo, Mondeo Hybrid, and C-MAX Energi PHEV, all of which should go a long way toward sustaining the growth Ford Europe has made thus far.