Ford Europe Sales Increase 4% in November as New Fiesta Ramps Up, Kuga Delivers Strong Sales
Ford delivered a total of 108,100 vehicles in November across its traditional Euro 20 markets, good for a 4% year-over-year increase. Ford’s Euro 20 passenger vehicle sales totaled 78,200 vehicles, up 2.9%, while commercial vehicle sales rose 7.1% at 29,900 vehicles. Ford’s total vehicle market share fell by 0.1 percentage point, with passenger vehicle share falling 0.2 percentage points and commercial share increasing by 0.4 percentage points.
“Sales of our top-selling car—the Ford Fiesta—continue to grow as the production ramp-up of the new model reaches its full potential,” said Roelant de Waard, vice president, Marketing, Sales, and Service, Ford of Europe. “With the arrival of the Fiesta ST and Active variants next year, we expect Fiesta sales to continue to climb. Kuga also is enjoying a phenomenal year, with more customers than ever before opting to buy our great medium-sized SUV.”
Fiesta sales totaled 21,000 units in November across the Euro 20, helping Fiesta maintain its standing as the best-selling car and small car in the UK. Fiesta was also the best-selling small car in Germany in November, helping Ford achieve sales of 21,000 passenger vehicles in Germany for November and boosting the brand to fourth in the country during the month.
The Ford Ranger also saw its best November since launch, and its year-to-date total of around 40,2000 units is the best total since its debut. Kuga is also in the midst of its best sales year to date with 139,400 vehicles sold, up 25% through November.
Britain, Germany, Turkey, Italy, and France were Ford’s top five Euro 20 markets in terms of volume for November. Britain, Ireland, Turkey, Hungary, and Finland were tops for market share.
To date, Ford’s sales in the Euro 20 are up 1.1% at 1,261,000 vehicles delivered.