Ford European Sales Outpacing Industry Through May
Sales of nearly half a million Ford vehicles through the first five months of the year have put the automaker’s growth in Europe well ahead of the pace set by the rest of the industry. After May sales of 98,600 vehicles in 20 major European markets, Ford European sales are up 7.7 percent from January-May 2013 sales, trumping the 6.6 percent growth set by competitors.
Much of the success can be attributed to Ford’s dominance in the commercial vehicle segment. Sales of commercial vehicles were up 12.8 percent in May and are up 8.1 percent year-to-date, leading to Ford controlling a 10.2 percent market share thus far in 2014. To this point, the Transit has been the best-selling vehicle in Europe’s one- and two-ton commercial vehicle segment.
This does not discount the contributions of Ford’s retail vehicles. Throughout Europe, the Fiesta was Ford’s best-selling retail car with 26,000 units shipped, followed by the Focus (18,200 units), C-MAX (10,000 units), and Kuga (7,100 units).
“Our newest vehicles – such as Fiesta, Kuga and Transit — have helped Ford make a strong start to 2014 and we have much more to come this year including the new Focus and new Mondeo,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe.
To date, Ford European sales have brought the automaker’s market share up 0.1 percent to 7.9 percent overall. Ford’s largest market shares in Europe to date are Britain (14.5 percent), Ireland (11.5 percent), and Hungary (10.9 percent).