Ford Gets Off to a Hot Start in Europe Thanks to Fiesta, Transit
Ford of Europe began the new year with an impressive sales performance, delivering January sales of 109,600 vehicles across its Euro 20 markets and growing sales 1.8% from January 2017. Passenger vehicle sales were up 0.9% at 82,900 vehicles, and commercial vehicle sales increased 4.4% at 26,700 delivered.
“Ford achieved its best January in Europe since 2008, kicking off 2018 with a strong start,” said Ford of Europe Vice President of Marketing, Sales, and Service Roelant de Waard. “In addition to the new EcoSport on sale now, our customers will see fresh designs across our lineup this year as we launch 21 new or heavily refreshed vehicles and derivatives, including the new Mustang fastback and convertible, three- and five-door Fiesta ST, and Fiesta Active.”
Fiesta sales rose 5% in January with 25,800 vehicles registered, good for the nameplate’s best start to a year since 2011. Transit set a new January record with a 6.9% year-over-year sales increase and deliveries totaling 21,600 vehicles.
In Ford’s Euro 22 (including Russia and Turkey), sales were up 1.4% at 116,400 vehicles delivered. In the Ford Euro 50, sales were up 1.5% at 119,000 vehicles delivered.
Despite the overall uptick in sales, Ford saw both its total vehicle market share and passenger vehicle market share fall by 0.4 percentage points and its commercial vehicle market share fall 0.2 percentage points.
Ford’s top five markets for volume were Britain (27,000 vehicles), Germany (21,700 vehicles), Italy (14,200 vehicles), France (9,200 vehicles), and Spain (6,400 vehicles). In terms of market share, Ford was led by Britain (14.4%), Ireland (12.1%), Hungary (10.8%), Turkey (10.1%), and Romania (9%).