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Ford to Give Away Custom Fiesta ST as Part of Formula DRIFT Sponsorship

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Formula DRIFT event

In 2014, Ford is returning to the Formula DRIFT series as a sponsor the best way they know how: by giving fans the opportunity to win a custom Fiesta ST.

Of course, there’s more to Ford’s role as a Formula DRIFT sponsor than a Fiesta ST giveaway. Ford will throw their weight behind Formula DRIFT’s Mustang drivers, including RTR Drift Team’s Vaughn Gittin Jr. and Team Falken’s Justin Pawlak. Ford will also bring along trackside displays—including the Mustang and Fiesta ST— to three events throughout the season (Long Beach, California; Monroe, Washington; and Irwindale, California).

Of course, what’s really got our attention is the opportunity to win a custom Fiesta ST. Starting at this week’s Long Beach event, fans will be able to enter to win the contest while watching the races at

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“It’s great to have Ford Motor Company back in the series again in 2014,” said Ryan Sage, Formula DRIFT vice president and cofounder. “The excitement level is at an all-time high with the news of a custom Fiesta ST to be given away at our events. Fans can expect to be really blown away this year.”

Ford has supported Formula DRIFT for nearly ten years, but is only in its second year as an official sponsor. During their first year of driver support, Ford Racing jumpstarted a performance parts engine development program that led to a supercharged 4.6-liter V8 crate engine, and their level of involvement has only grown as the years have gone on.

“Outsiders sometimes ask why we support Formula DRIFT so strongly,” said Ford North America car marketing manager, Steve Ling. “Anyone who follows the sport knows that it’s the perfect place to connect with enthusiasts who value performance as much as we do at Ford Motor Company.”

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For more information on both Formula DRIFT and the custom Fiesta ST giveaway, visit the Formula DRIFT website or Facebook.