Ford GT Wins Gene Ritvo Award for Design and Elegance
Ford added yet another award to the impressive haul for its new 2017 GT supercar. The Ford GT was awarded with the Gene Ritvo Award for Design and Elegance by the New England Motor Press Association in conjunction with Boston’s Museum of Fine Arts and Larz Anderson Auto Museum.
The Ritvo Award, so named for a former NEMPA member and photographer, is presented to vehicles considered to have the best design. It can be awarded to a concept or production vehicle, and a vehicle can earn the award on the basis of an effective marketing campaign or a single element that exudes elegance.
Ford previously won the Gene Ritvo Award in 2012 when it premiered the Fusion.
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“It is an honor to receive this award, an accolade that the entire team behind the all-new Ford GT can proud of,” said Moray Callum, vice president, Design, Ford Motor Company. “The 2017 Ford GT has a revolutionary design that maintains the essence of the original GT40, while making it into a 21st century car. This vehicle truly demonstrates our commitment to performance and innovation in every aspect of our business.”
“The Ford GT is the future in the present,” said NEMPA President Craig Fitzgerald, “but it never strays too far from the proportions that made the GT40 an instant classic. The Ford GT is no nostalgia car, but it looks back with enough fondness to make it appealing to every generation of car enthusiast. It’s a worthy recipient of the award named for our friend Gene Ritvo.”
The Ford GT previously won the Most Significant Concept Award from the International Automotive Media Registry (IAMR) and EyesOn Design Award for Best Production Vehicle of 2015 NAIAS.
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