Ford Inks Deal to Become Exclusive Vehicle Provider for Team Sky
Ford has announced a new, multi-year partnership with Team Sky, the cycling team that has won three of the last four Tour de France races, that will see Ford becoming the team’s exclusive supplier of cars and vans moving forward.
Team Sky will be provided with liveried Ford vehicles that will serve a litany of purposes. These vehicles include Ford Mondeo wagons that will be used by team mechanics and sport directors throughout upcoming races.
“Our new partnership with Team Sky is a fantastic opportunity to embrace this vibrant sport, and to connect with a new audience of passionate cycling fans,” said Anthony Ireson, director, Marketing Communication, Ford of Europe. “This partnership enables us to showcase Ford’s latest products right at the heart of the action to both the avid cycling fans that line the route of these incredible road races and those that tune in from around the world.”
The partnership between Team Sky and Ford will kick off in earnest later this month during the Majorca Challenge races, which begin on January 28th.