Ford Led by Mustang, F-Series, SUVs, in Big September
Sales for the Ford brand increased 23.1% in September as consumers around the United States plucked up 212,919 vehicles. Thanks to an 11-year record for retail sales his was a considerable increase from the prior September’s total of 172,918 vehicles sold, and it helped bring Ford’s cumulative 2015 sales to 1,898,224 vehicles sold (up 4.5% year-over-year).
Ford experienced considerable both among its cars (up 19.2% total), utilities (up 27.1% total), and trucks (up 23.2%). Cars were up 15% at retail thanks to sales jumps from Fiesta (up 67.2%), C-MAX (up 10.1%), and Fusion (up 15%), but the show-stealer in September yet again was the all-new Ford Mustang. In all, Ford sold 9,456 Mustangs in September, an incredible 199.4% year-over-year increase from 3,158 Mustangs sold in September 2014 and the pony car’s best September since 1997.
Ford utility sales benefited from a record month from Escape (28,473 units, up 31.1%) and big increases from the brand-new Edge (10,262 units, up 33.4%) and Explorer (19,005 units, up 38%). Ford’s SUVs combined to put forth the brand’s best September for SUVs since 2003.
The F-Series saw its best September in 9 years with 69,651 units sold, representing a 16% overall sales increase and a 28% retail sales increase. Impressively, 64% of all F-150 retail sales were models equipped with EcoBoost® engines. Led by 10,154 Transit sales, Ford experienced its best September commercial van sales since 1987.