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Ford Motor Company Sales Decline 7.2% in April; Edge, Escape, and Expedition Remain Strong

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2017 Ford Escape

Ford Motor Company posted its April sales results on Tuesday, showing a 7.2% year-over-year decline with 214,695 vehicles sold. Ford’s retail sales were down 10.5% at 140,762 units delivered, and fleet sales were flush at 73,933 units.


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Despite an overall down month, there were bright spots to be found, particularly with regards to SUVs and trucks. Ford-branded SUV sales totaled 67,309 vehicles, up 2.8% year-over-year and good for a new monthly sales record. Sales were down for every Ford-branded vehicle in April except for the Escape (up 7.2% with 25,637 units), Edge (up 5.8% at 12,147 units), and Expedition (up 13.2% at 5,116 units). Overall SUV sales for both the Ford and Lincoln brands combined were up 1.2% at 73,318 units.

And while Ford F-Series sales declined a scant 0.2% in April, sales still topped 70,000 units at a total of 70,657 trucks sold. This pushes Ford F-Series’ sales total to 275,938 trucks through just four months, up 7.4% year-to-date.

The popularity of more opulent trimmings for the F-Series and other Ford vehicles helped to drive a $1,900 increase in Ford’s average transaction prices for the month. The F-Series Super Duty in particular—with its Lariat, King Rang, and Platinum trims and a new available diesel engine—saw its ATPs increase $8,400 year-over-year to approximately $58,200 per truck sold.

“Strong demand for high-series Super Duty trucks and diesel powertrains drove a $1,900 increase in Ford’s transaction pricing versus an industry increase of just $210,” said Mark LaNeve, Ford Vice President, US Marketing, Sales, and Service. “F-150 customers equipped nearly 70% of their trucks with EcoBoost engines last month, with dealers seeing strong demand for our new Raptor.”


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Ford Brand sales totaled 205,004 units, down 7.5% year-over-year. Lincoln sales declined just 0.9% year-over-year with 9,691 units delivered; the brand was led by the Continental and MKZ, which combined to spur 43% passenger car growth at retail.

Through April, Ford Motor Company’s total sales are down 5.1% at 831,997 vehicles delivered.

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