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Ford Mustang Wins Shoppers’ Choice Award

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Ford Mustang Wins Shoppers' Choice Award

Ford Mustang Wins Shoppers’ Choice Award

The 2015 Ford Mustang may have come up just short of earning the North American Car of the Year Award at NAIAS, but it did win another award that was determined by a panel of judges with infinitely more sway than even the most esteemed automotive experts: shoppers.

The 2015 Mustang was named the winner of the Shoppers’ Choice award, defeating nominees representing a wide and diverse array of different segments—the Chevy Silverado 1500, Dodge Durango, Ford F-150, Honda CR-V, Honda Odyssey, Jeep Wrangler, Mazda3, Toyota Corolla, and Toyota Prius.

Not only was the new-and-improved Mustang able to beat out these worthy foes, but it proved itself more beloved than its direct competitors, including the Dodge Challenger, Hyundai Genesis Coupe, and Chevrolet Camaro.

Car shoppers made their affinity for the sixth-generation Mustang loud and clear in its first couple months on the market. After the fifth-gen model had proven unable to top the Camaro in sales between April and October, the 2015 Mustang charged onto the scene and trounced its archrival, selling 49.8% better than the Camaro in November and 30.3% better in December.

The surge in popularity for Mustang could spell big things for Ford in 2015. With that push in the last two months of 2014, Mustang sales totaled 82,635 units for the year. With a full 12 months on the market and a trio of powertrains to appeal to a wider variety of drivers, Ford has reason enough to be optimistic this year about topping 90,000 sales in the US for the first time since 2008.

The Ford Mustang also won the Shoppers’ Choice Award for 2014, so it’s reasonable to predict a three-peat when 2016 comes along.