Ford Named 2017 AHAA Marketer of the Year
Originally launched in 2013, the AHAA’s Marketer of the Year Award is aimed at singling out the company or brand that devotes a considerable effort toward multicultural marketing, particularly with regards to marketing toward Hispanic consumers. The list of brands to have won the AHAA Marketer of the Year Award consists of heavy hitters like McDonald’s, State Farm, Walmart, and Toyota, and this year’s recipient is one of the heaviest hitters of them all: Ford Motor Company.
Ford earned the title of 2017 AHAA Marketer of the Year at the AHAA’s 2017 Annual Conference, taking the top prize for its continued commitment to Hispanic drivers. The award was received by David Rodriguez, Ford’s Multicultural Marketing Manager, who took the opportunity to discuss Ford’s dedication to Hispanic and multicultural consumers.
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“We are honored to accept the 2017 AHAA Marketer of the Year award,” said Rodriguez. “With so many vehicle options, we are proud to have earned the trust of so many Hispanic families that choose our trucks, SUV’s and cars every year—it means that what we are doing is resonating and that means a lot.”
“Over the last few years, Hispanics have made headlines as being top new car buyers, but for more than two decades, Ford has valued the Hispanic consumer with dedicated segment campaigns, multi-figure sponsorships, and branded creative steeped in Hispanic insights—long before the hype,” said AHAA Chair Linda Lane Gonzalez. “This is what makes Ford a leader in the automotive category and a best-in-class Hispanic partner.”
AHAA is the world’s only trade organization that comprehensively represents Hispanic marketing, communications, and media.
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