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Ford Names Alvin Liu Vice Chairman of Ford Greater China

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Alvin Liu

Ford Motor Company has announced that Alvin Liu will become the new vice chairman of Ford Greater China, effective immediately. Liu, the current vice president of Legal & Government Affairs, will take on his new role in addition to his current responsibilities. This move is the latest made by Ford in an effort to elevate its reporting of operations in China.

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“As our growth plans in China have developed, this market is delivering an increasingly important portion of our revenue and profits globally,” said Mark Fields, Ford president and CEO. “Elevating the reporting of this business right now reflects China’s importance in our profitable growth plan going forward.”

Ford also announced this week that Dave Schoch, group vice president and president of Asia Pacific, will be overseeing operations in China as the new chairman and CEO of Ford China. Schoch will work with Liu on strategies in China, including those involving government stakeholders and joint venture partners.

“Our growth in China has been extraordinary over the last five years and Alvin has been a big part of that growth,” said Schoch. “As our business moves into the next stage, Alvin’s leadership in terms of strategic direction and key relationships will be critical to our success.”

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Liu will also now oversee Ford Lio Ho, the automaker’s operations in Taiwan.

Liu has been with Ford since 2001, when he joined the company as legal counsel. Prior to joining Ford, he served as Office of General Counsel of Chrysler Corporation/DaimlerChrysler AG. Prior to that, from 1993-95, Liu practiced private law in the United States.