Ford November Sales Drop Off, Mustang Posts Big Gains
Ford November sales were down 2% year-over-year, but the month was not without its highlights: the Escape posted its best November sales mark, the Explorer posted its best figure for the month in a decade, and the all-new 2015 Mustang guided Ford’s pony to its strongest November since 2006.
“Our all-new Mustang is moving quickly off dealer lots,” said John Felice, Ford vice president, U.S. Marketing, Sales and Service. “Mustang had its best November sales in eight years and is turning in just eight days on dealer lots, on average. Escape saw record sales for November, while Lincoln sales continue gaining momentum, with the brand posting its best sales since 2007.”
For the first time in what seems like forever, Ford F-Series missed eclipsing the 60,000 unit mark, notching 59,049 sales in November. That number is expected to rise considerably in December when the all-new 2015 F-150 begins hitting dealerships across America.
Overall, Ford Trucks were down 9.9%, with the all-new Transit tossing in an impressive 4,851 units for the month.
Ford Cars were also down, off 5% from the 2013 mark. The biggest gainer was the Mustang, which rode the wave of excitement surrounding the launch of the new 2015 model to a 62.4% year-over-year increase, which also brought the namebadge back into the black for 2014.
Ford Utilities fared far better with the Escape and Explorer posting increase of 21.6% and 13.1%, respectively. The Explorer—whose successor was just revealed at the 2014 Los Angeles Auto Show—saw its best November sales since 2004, while the Escape posted its best sales ever for the month with 25,528 units sold.
To date, Ford’s total sales in the US are off by 1.2% with 2,175,487 units, and Ford has the opportunity to minimize that drop as much as possible with a December push led by the new Mustang and F-150.