Ford of Britain Sets New Full-Year Commercial Vehicle Sales Record
Ford of Britain wrapped up 2016 having sold more commercial vehicle sales than it ever has, locking up a 40th straight year of being tops in car sales and 51st year of being tops in CV sales in the process.
“Ford has consistently provided UK customers with the most appealing vehicle range and our CV range is the best ever, offering class-leading vehicles in all key segments,” said Andy Barratt, Ford of Britain chairman and managing director. “The after-sales experience provided by the UK’s largest dealer network together with the huge investment into Ford’s UK commercial vehicle range has helped to deliver the best CV sales figures in over 50 years of leadership. Significantly, the increasing strength of that business reflects in a growth in retail demand and a reduction of rental share and the best after-sales support, supplied through the strongest dealer network.”
According to the Society of Motor Manufacturers and Traders (SMMT), car sales increased 2.3% in the UK at 2,633,503 registrations in 2016. Of that number, Ford made up 318,316 cars; while this was down from the 335,267 vehicles sold in 2015, Ford’s margin of victory over its nearest competitor increased 2.8% to 67,361 units.
The Ford Fiesta was the best-selling car in the UK for the eighth year with a total of 120,525 vehicles registered. Fiesta sales were 43,417 units and 1.6 market share points ahead of its nearest rival. SUV sales were led by a 7.7% increase from the Kuga and 35.8% increase from the EcoSport.
Ford’s CV sales totaled 118,000 units, up 14.6% from 2015 and accounting for nearly one third of all CVs sold in the UK. Ford’s CV share was 30.6% in 2016, and it sold 71,898 vehicles more than its closest competitor.