Ford of Canada Begins Second Quarter in Roaring Fashion
At the close of April’s business, Ford of Canada was largely flat from the prior year’s business for the month. Ford moved 27,315 vehicles compared to 2014’s 27,342, but the overall takeaway from the month is more a focus on the parts than the sum.
Sales of Ford’s crossovers were up 56% as car sales continued to slide—down 21% for the month and down nearly 20% on the year. Both the Ford Edge and Escape had best-ever Aprils with sales up 65% and 4%, respectively.
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“We are so proud of the all-new Canadian-built Ford Edge and the positive reaction from our customers as they begin to see the newly designed vehicle for the first time in showrooms across the country,” said Dianne Craig, president and CEO, Ford of Canada. “We expect solid growth from the Edge, as well as all the new products we have been launching, as they become more available.”
SUV sales were also up year-over-year with the Explorer and Expedition performing well, and Ford trucks were up 8% overall.
Carrying over a similar sales trend to that of the United States, the Mustang was one of Ford’s lone bright spots for cars with a 68% increase on the month. Sales of the Taurus were up 19%.
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