Ford of Europe Finishes First Half With Big Sales Gains from SUVs, CVs
Ford Kuga Vignale
Ford Motor Company delivered 126,600 vehicles across its traditional 20 European markets in June, a 1.4 percent year-over-year decrease from 2017. Ford remained the No. 1 commercial brand on the continent thanks to a 15.5 percent increase and the automaker’s best-ever June CV sales performance. SUV sales were also significant for Ford, growing 21 percent year-over-year.
“With thousands of highly anticipated new Focus cars on the way to customers, we experienced a drop in passenger vehicle share during the transition,” said Ford Vice President of Marketing, Sales, and Service Roelant de Waard. “We expect to come back strongly, building on our success in SUVs. At the same time, we continue to grow our leadership in commercial vehicles.”
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Ford’s top five markets in June in terms of volume were Britain (35,600 vehicles), Germany (29,100 vehicles), Italy (13,400 vehicles), France (10,400 vehicles), and Spain (8,200 vehicles). With respect to share, Ford was led by Ireland (14.2 percent market share), Britain (13 percent market share), Turkey (11.9 percent market share), Hungary (10.4 percent market share), and Finland (9.4 percent market share). Overall, sales grew in 13 of Ford’s Euro 20 markets last month.
Halfway through the year, Ford’s Euro 20 sales are down 0.5 percent at 741,800 vehicles delivered. SUV sales account for more than 20 percent of all Fords sold this year, and the EcoSport and Kuga have thus far set year-to-date records with respective growth of 56 percent and 10 percent.
Through June, Britain, Germany, Italy, France, and Spain are Ford’s leading volume markets. Britain, Ireland, Hungary, Turkey, and Finland are Ford’s top brands for market share through six months.
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