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Ford of Europe Posts Strong February CV, SUV Sales

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Ford Ecosport

Ford Ecosport

Ford reported sales of 90,300 vehicles in its traditional 20 European markets in February, down 1.7% from sales in February of last year. Ford lost 0.2 percentage points and closed the month with a 7.2% market share, good for third among single nameplates in Europe. Through two months, Ford’s sales in the Euro 20 total 198,700 vehicles, up 5.3% from 2016.

Passenger vehicle sales totaled 69,300 units, down 4% year-over-year; Ford’s passenger vehicle market share dipped 0.4 percentage points. Commercial vehicle sales rose 6% year-over-year at 20,900 vehicles, and CV market share was up 0.4 points at 12%, all of which maintains Ford’s status as the top commercial brand on the continent.

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“February was another solid month that demonstrates our ongoing strength in SUVs and commercial vehicles,” said Roelant de Waard, vice president, Marketing, Sales, and Service, Ford of Europe. “Customers continue to respond to Ford performance cars and high-series vehicles, and we are outperforming the industry on retail/fleet mix.”

Sales of the Ford Transit, Transit Custom, Transit Courier, and Transit Connect combined for a total of 16,900 units, good for a new February record. Sales of the new Kuga were up 15% at 9,200 units, the highest total for Kuga in February since its launch in 2008.

Also seeing significant gains were the sales of high-series vehicles (Titanium, Vignale, ST-Line, ST, and RS) and performance vehicles (Fiesta ST, Focus ST, Focus RS, Mustang, GT); the former represented 57% of all Ford sales in the Euro 20, up 1 percentage point year-over-year, while the latter was up 1% year-over-year at 2,200 units sold.

Ford’s five biggest volume markets in February were Germany (21,200 units), Italy (14,600 units), Britain (14,200 units), France (10,000 units), and Spain (6,400 units). In terms of market share, Britain led the way at 14.3%, followed by Turkey at 11.4%, Hungary at 11%, Finland at 8.7%, and Romania at 8.5%.

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