Ford One of Interbrand’s Best Global Brands
Interbrand says that Ford is on a roll, citing record sales and the continued rollout of a significantly revamped lineup as reasons for its placement on the consultancy’s 2014 Best Global Brands List. According to Interbrand’s numbers, Ford’s value increased 18 percent over 2013 to an estimated total of $10.88 billion.
So why does Ford place among Interbrand’s best brands in the world? The reasoning is pretty much a what’s-what of accomplishments and achievements:
“The Ford Focus is the best-selling car in the world and the Ford F-Series has been the best-selling pickup truck in the U.S. for 37 consecutive years. In China, the brand experienced an almost 50 percent increase in sales last year and, by making the new Mustang globally available, Ford is making up for lost ground in Europe.”
Indeed, the 2015 Ford Mustang, which is scheduled to start hitting dealership in a matter of days, marks the first time that Ford will send its prized pony directly to a number of international markets—including those that require a right-hand drive configuration.
Additionally, Interbrand notes Ford’s effectiveness at garnering attention from perhaps the most hotly-contested consumer segment in the automotive industry:
“Ford effectively targets millennials with its compact SUVs, technology, and social media initiatives. It now comes in first place for U.S. millennials’ purchase consideration.”
This outreach also includes the launch of designer clothing and art initiatives to complement the 50th anniversary of the original Ford Mustang.
Ford was also named Interbrand’s Top Green Brand back in June for its commitment to reducing waste and sticking to a “zero-waste-to-landfill” business model.
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