Ford Performance Cars, SUVs Set Sales Records in Europe Through Q3
Two Ford Mustangs at The Atomium
In its 20 traditional European markets, Ford sales reached 145,900 units in September, up 4.1% year-over-year. In Ford’s 50 European markets, sales totaled 160,100 vehicles, up 2.5% year-over-year.
Through nine months, Ford’s sales in the Euro 20 are up 6.7% at 1,044,200 units delivered. In the Euro 50, sales are up 5.3% at 1,173,500 units.
The biggest growth drivers for Ford through three quarters have been its performance cars and SUVs, with both segments combining for the best first nine months of sales in the company’s history.
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“Our customers have purchased more Ford performance cars and SUVs than ever before in the first nine months of the year, and we continue to be the commercial vehicle sales leader in Europe,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe.
“What’s more, our sales in the higher value retail and fleets sales channels accounted for around three-quarters of our sales and were nearly five percentage points better than the industry average both in September and year-to-date.”
Through September, sales of Ford Performance cars—including the new Focus RS and Ford Mustang—are up 80%. Sales of the Focus RS have reached 9,140 since launch, and sales of the Mustang in Europe have surpassed 21,000 units since its 2015 rollout. The Mustang is selling at high volumes in Germany and Britain, and it is most popular in Belgium.
SUV sales totaled 144,906 units through nine months, up 41% from 2015. Sales of the Kuga are up 27% at a total of 95,300 units, and sales of the EcoSport total 44,600 units.
Commercial sales were up 23.6% in September at 39,425 units, and CV sales are up 18.6% with 247,081 units after nine months.
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