Ford Sales Dip in May, Mustang and Edge Produce Solid Numbers
Ford’s May sales were down 1.5%–primarily a condition of a nearly 10% decline in sales of the F-Series—but it was an otherwise impressive month for a number of key vehicles in the automaker’s lineup.
Foremost among these vehicles was the Edge, which set a new sales record for May with a 34% year-over-year sales increase. The release of the new 2015 model—redesigned from the ground up and referred to by Ford as superior to the 2014 Edge in every conceivable way—also led to an astonishing 13-day turnaround on dealership lots.
Also hitting the market in May was the 2016 Explorer, which resulted in a 24% boost in sales among retail customers.
The new Transit and Transit Connect combined with the E-Class to put forth a record-setting 20,000-plus sales for the month, marking Ford’s best May in terms of commercial van movement since the halcyon days of 1978.
Once again, Ford’s biggest gainer was the 2015 Mustang, which moved 13,616 units and improved over sales from May 2014 by 39.5%. To date, the Mustang is selling 54.6% better than it had been through May 2014, moving nearly 20,000 more ponies to customers throughout the United States.
The decline in F-Series sales is being attributed to low inventory due to demand for the 2015 F-150. Ford plans to accommodate customers by ramping up production at Kansas City Assembly.
Also enjoying a solid month of May were the Focus (23,934 units, up 1.1%), Fiesta (9,426 units, up 30.8%), and Police Interceptor Sedan (1,007 units, up 3.4%) and Police Interceptor Utility (2,549 units, up 11.9%).