Trucks, Vans, SUVs Post Big Numbers Despite Sales Declines for Ford in July
Ford Motor Company delivered 194,026 vehicles in the United States in July, a year-over-year decline of 3.1 percent. Retail sales were down 10.4 percent at 142,842 vehicles, but fleet sales increased 25.7 percent. Ford brand sales were down 2.7 percent at 186,128 vehicles delivered, guided by a big month for the F-Series and vans. Lincoln sales fell 11 percent at 5,745 vehicles delivered; the Navigator once again posted a strong month with retail growth of 64.7 percent and total growth of 62.7 percent.
“Ford pickups and vans dominated last month, with overall trucks posting an increase of 10 percent. Combined, pickup, van, and SUVs totaled 153,402 vehicle sales, for a 4.8 percent gain. We have now sold more than 1.1 million trucks and SUVs this year,” said Ford Vice President of U.S. Marketing, Sales, and Service Mark LaNeve.
A total of 153,402 Ford-branded trucks and SUVs were sold in July, up 4.8 percent year-over-year and pushing combined Ford-brand truck and SUV sales to 1,125,957 vehicles on the year. Leading the way in July was the F-Series with 70,949 trucks delivered for a 2.1 percent increase — its 15th straight month of year-over-year growth. Ford saw a 7.9 percent year-over-year increase from Explorer at 20,243 delivered and a 37 percent mix of high-trim models.
Sales of Ford vans — including E-Series, Transit, and Transit Connect — totaled 16,921 vehicles in July, up 60.8 percent year-over-year.
Through July, Ford Motor Company’s sales total 1,471,717 vehicles, down 2 percent from 2017. Ford brand sales are down 1.6 percent at 1,413,550 vehicles delivered, and Lincoln sales are down 10.8 percent at 58,167 vehicles delivered.