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Ford Sees Market Share Gains in South Africa in September

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Ford Fiesta in right-hand drive

Ford Motor Company of Southern Africa announced that “despite the generally bleak outlook for total industry sales,” its vehicles saw a 2.1% gain in year-to-date share as the result of a strong September performance.

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“We have seen a steady decline in the new vehicle market, and September was particularly hard hit in both the passenger car the light commercial vehicle segments,” said Gerhard Herselman, General Manager: Sales and for Ford Motor Company of Southern Africa.

“Although this trend is likely to continue in the months ahead, we are buoyed by the fact that Ford’s monthly and year-over-year share continues to grow, driven by consistently strong demand for several of our key models,” he added. “We expect this to continue for the remainder of the year, inspired by our expanded Ranger line-up, and the commencement of local production in October of the Ford Everest with a broader model range including six new and more affordable derivatives.”

Total new vehicle sales in South Africa totaled 47,399 units in September, with passenger car sales totaling 31,957 units and light commercial vehicle sales totaling 12,879 units.

Still, Ford saw bright spots in both its passenger car and commercial lineup. Sales for the Fiesta hit the third-highest total of 2016 with registrations totaling 1,190 units, and the Focus hit its fourth-highest monthly registrations with 356 units. Sales of the EcoSport were also strong with a total of 987 units delivered.

CV wise, domestic sales of the Ranger totaled 2,437 units, and Ranger exports totaled 5,494 units.

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  • Graham EubankContributor

    Graham Eubank is the President of Palmetto Ford. He started with the company in 1990 after graduating from Clemson University. Palmetto Ford is a Ford dealer serving Charleston and carries an extensive line of new cars, including the Ford Explorer, F150, Mustang, Focus and much more.