Ford Sells 1 Millionth Vehicle in Asia Pacific After Record-Setting August
Ford announced on Thursday that it has sold its 1 millionth vehicle in Asia Pacific, topping the mark a full month faster than it did last year. Ford sold a total of 125,834 vehicles in the Asia Pacific last month, a 22% year-over-year increase that resulted in a single-month record 4.1% market share.
“Reaching 1 million sales so quickly is a testament to the growing strength of our brand and products in Asia,” said Dave Schoch, president, Ford Asia Pacific. “Even with intense competition and challenging business conditions, Ford continues to grow and reach new customers in Asia Pacific.”
Ford’s SUVs are its primary growth-driver in the region, up 17% year-to-date and accounting for 30% of all vehicle sales in Asia Pacific through August. Ford attributes this growth to the introduction of new and refreshed models in Asia Pacific countries, providing the example of the uptick in popularity of its new Edge SUV in China.
Other new models contributing to Ford’s record August and strong two-thirds calendar year include the Mustang and Ranger. Since expanding to more global markets with the introduction of the sixth-gen model, the Mustang has become a hot ticket item in Australia, China, India, and South Korea. Meanwhile, the all-new Ford Ranger has been a big hit in countries including Australia, New Zealand, Taiwan, Thailand, and Vietnam.
“We are connecting with new customers with the most modern and expressive Ford lineup we have ever offered across Asia Pacific,” said Peter Fleet, vice president, Marketing, Sales, and Service, Ford Asia Pacific. “We will continue to grow our sales across the region through the rest of this year and into 2017 as we introduce more new vehicles and technologies, such as new Kuga with SYNC 3 launching now in China.”