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Ford Study: People in Orlando Have Feelings About Vehicle Stuff

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Ford Smart Mobility Experience

Ford loves a lot of things. One of those things is mobility, particularly of the intelligent persuasion, as evidenced by its Smart Mobility plan and its ongoing Ford Smart Mobility Tour. Another thing Ford loves is surveys, particularly those that can be succinctly summed up in press releases and reinforce its investment in Smart Mobility.

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Enter the results of a survey of 1,500 US residents, 300 of whom reside in Orlando, Florida. Using the information gleaned from the Penn Schoen Berland survey, Ford is able to make bold proclamations such as 82% of Orlando residents fearing driving in low-visibility conditions, 68% of whom fear low-visibility driving more than heights and 69% of whom fear it more than public speaking.

Roughly 70% of the incredibly small sample of the population also agreed that they are more likely to purchase a vehicle with blind spot warnings, which Ford naturally uses to remind us that its vehicles are available with Blind Spot Information System.

Ford’s Smart Mobility Tour will also roll through Seattle, Denver, and Los Angeles, where PSB has also conveniently polled 300 residents. More studies to come!

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