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FordPass “Aims to Do for Car Owners What iTunes Did for Music Fans”

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Ford today announced FordPass®, a platform for consumer relations that it claims will “do for car owners what iTunes did for music fans.” FordPass® is the company’s latest tool in its quest to become a mobility and data company, and by allowing its members to speak directly with personal mobility assistants (FordGuides, naturally) at any point on any given day with regards to issues such as parking or short-distance transportation, it promises to be adopted and implemented by its customer base rather quickly.

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“Ford always has been motivated to make people’s lives better,” said Mark Fields, Ford president and CEO. “We did it when we put the world on wheels a century ago and we do it now through our strong lineup of cars, SUVs, trucks and electrified vehicles. Today, we take our commitment one step further with the introduction of FordPass—an all-new platform that may be our most revolutionary yet.”

FordPass will launch in April as a free app available to Ford vehicle owners and non-owners. Its four primary membership benefits include a Marketplace that offers mobility services, the around-the-clock assistance of FordGuides, Appreciation rewards for customer loyalty, and FordHubs.

FordPass dashboard

For the Marketplace, Ford is working with ParkWhiz and Parkopedia for easier parking solutions, allowing customers to pay for parking ahead of time with FordPay. Marketplace will also allow for easier maintenance and service scheduling, as well as access to features available through SYNC® Connect.

FordGuides will offer their service free of charge, 365 days a year and 24 hours a day. FordPass Appreciation accumulates awards points for everything from registration to interaction with the FordGuides and turns them into rewards at partners including McDonald’s and 7-Eleven.

The first FordHub will be opening later this year at Westfield World Trade Center in New York, followed soon thereafter by locations in San Francisco, London, and Shanghai. There, customers will be able to explore current innovations and learn about the expansion of mobility services.

Interested parties can sign up for more information and updates at

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