Forester, Outback, Crosstrek Lead Subaru to Third Consecutive Monthly Sales Record
No surprises here. Subaru has been dominating the sales scene in recent months. In fact, September 2015 marked the 19th consecutive month that the automaker reached sales of 40,000 or more vehicles. And with 53,070 units sold in September, Subaru officially recorded its best month ever. This is the third month in a row that Subaru has done so, with 52,679 units sold in August 2015 and 50,246 units sold in July of this year.
In September of last year, Subaru moved just 41,517 models. With more than a 10,000 unit increase, Subaru is looking at a 27.8% improvement over September 2014. To date, Subaru has sold 428,702 vehicles in the United States this year, up 14.2% over the same time frame last year.
Once again, it was the Subaru Forester and the Subaru Outback that saw the most units moved. Subaru managed to sell 15,364 Foresters (+22.1%) and 15,126 Outbacks (+33.7%). Another best-seller was the Subaru Crosstrek, at 7,414, a 30.3% increase over September of 2014. The WRX/STI saw the largest percentage increase, jumping from 1,170 models in September of last year to 3,033 models last month (+159.2%). Subaru also had success with the Impreza, up 37.5% and the Legacy, with 6,277 units sold. The only model that continues to be down is the BRZ, with 301 sold (-40.5%).
“Subaru has now set three consecutive monthly sales records – achieving 53,070 vehicle sales in September,” stated Thomas J. Doll, President and COO at Subaru of America. “This extraordinary success has been built on a foundation of the right product, the right positioning and most of all, a strong retail network.”
At the end of the month, Subaru launched a new advertisement for the 2016 Subaru Crosstrek. Expect numbers to rise as the marketing campaign for this model continues.