General Motors Fleet and MapAnything Launch MapAnything Live
General Motors Fleet announced today that it has teamed with MapAnything to provide GM Fleet customers with a way to improve mobile workforce productivity.
MapAnything, a Salesforce Ventures Portfolio company, has launched MapAnything Live, a new connectivity solution for GM Fleet customers that combines telematics fleet management and customer relationship management (CRM) software to streamline routes and automate critical business processes. The subscription-based service is available through GM’s OnStar embedded hardware.
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“In-vehicle 4G LTE is fueling double-digit annual growth in the multibillion-dollar market for fleet management software, and it’s helping Chevrolet and OnStar win new business. We are expanding our relationships with technology companies because customer interest is so high,” said Ed Peper, US vice president of GM Fleet. “The reasons are simple and compelling. Inside the data streams are the critical insights fleet managers need to help their drivers stay safe and productive, and their operating costs as low as possible.”
GM states that close to a third of sales managers estimate their representatives spend half of their time scheduling and commuting customer meetings, rather than actively selling. MapAnything Live aims to correct that imbalance for sales representatives, field service, and delivery drivers by helping fleet managers optimize fleet and field team productivity through customer relationship management and telematics.
“By coupling our geo-productivity expertise with General Motors’ extensive fleet scale and vehicle connectivity, we’re bringing our solutions to even more businesses,” said MapAnything CEO John Stewart. “Using MapAnything Live, they’ll be able to harness their fleet location within CRM to unlock new levels of efficiency.”
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