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General Motors Maintains Retail Sales Momentum in February

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2016 chevy malibu at dayton auto show

2016 Chevy Malibu

General Motors boasted yet another month of retail sales and market share increases in February, growing the former by 6.6% and the latter by 0.4 percentage points. GM’s four brands combined to deliver 179,958 vehicles at retail, extending the streak of year-over-year retail sales improvements in every month since April 2015.

Overall, GM’s sales totaled 227,825 vehicles, falling 1.5% from sales in February 2015. GM attributes the dip in sales to a 39% reduction in rental deliveries in February, a move that it expects will help boost fleet sales throughout the year.

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“Our strategy is simple: grow profitable retail share while maintaining discipline with inventory levels and incentive spending, while reducing rental deliveries,” said Kurt McNeil, GM’s U.S. vice president of sales operations.

Through two months, overall sales are flat at 431,570 units delivered, while retail sales are up 7.7% at 343,013 vehicles.

Despite a slight decrease in overall sales, Chevrolet kept its status as the industry’s fastest-growing full-line brand at retail with an impressive 13% year-over-year increase. Chevrolet’s biggest movers for the month included the Malibu, which was up 53.3% at 21,418 total sales thanks to the introduction of the new 2016 model.

Buick scored a year-over-year sales improvement of 2.3%, growth spurred on by the Enclave, Encore, and brand-new Cascada convertible. Cadillac sales were up 0.9% thanks to growth from the SRX, Escalade, and Escalade ESV. While GMC’s sales fell by nearly 7%, the brand succeeded in pulling down a February record for average transaction price thanks to the popularity of its Denali trim.

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