General Motors Wins Six 2016 J.D. Power APEAL Awards
Today General Motors announced that it had received six segment-level awards in the 2016 J.D. Power US Automotive Performance, Execution and Layout (APEAL) study that was just recently released. GM’s six awards were the most of any automaker.
The achievement comes after GM similarly dominated the J.D. Power 2016 Vehicle Dependability Study and the J.D. Power 2016 Initial Quality Study, when the company had the most models ranked highest in segment.
The APEAL Study uses customer surveys to determine how much car buyers enjoy owning and driving their vehicle. Owners were asked to evaluate their vehicle across 77 attributes, which are used to create an overall brand score that is measured on a 1,000-point scale.
“These awards are a great recognition of the progress we are making in the design and development of our vehicles,” said Tony Francavilla, GM’s vice president of quality. “We realize that every touch point, whether it is the vehicle’s appeal, initial quality or long-term durability, impacts our ability to earn customers for life.”
GM earned the most segment-level awards as well as the most top-three places.
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These were the awarded models for each brand in the GM portfolio:
- Sonic – Segment Award, Small Car (2nd Year in a Row)
- Camaro – Segment Award, Midsize Sporty Car
- Colorado – Midsize Pickup (2nd Year in a Row)
- Tahoe – Large SUV
- Silverado – Ranks Third, Large Light Duty Pickup
- Silverado HD – Ranks Second, Large Heavy Duty Pickup
- Cascada – Compact Sport Car
- Enclave – Ranked Third (tie), Midsize SUV
- Sierra HD – Segment Award, Large Heavy Duty Pickup (2nd Year in a Row)
- Sierra – Ranks Second, Large Light Duty Pickup
- Canyon – Ranks Second, Midsize Pickup
- Escalade – Ranks Second, Large Premium SUV