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Genesis Sales on the Rise, Hyundai Sales on the Decline in September

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While sales for Genesis vehicles rose 43.4% last month, sales for the Hyundai brand proper declined by 15.5%

2017 Genesis G90 model overview white car grille

After a slow, yet steady start, the Genesis brand seems to be picking up steam

When the Genesis brand was first spun off from Hyundai, there were those who felt that the new luxury motor division would be an instant failure. As the first three quarters of 2017 come to a close, however, Genesis is only continuing to grow in terms of sales. Meanwhile, it is the Hyundai brand proper that is suffering sales losses.


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Last month, Hyundai sold 55,271 vehicles in the U.S. Compared to the 65,399 vehicles it sold in September of 2016, this accounts for a 15.5% sales decline. A major source of Hyundai’s declining sales was its Elantra sedan. While the Elantra continues to be the brand’s best-selling model, it only sold 14,401 units in September. When compared to the 19,382 Elantras sold in September 2016, the results are a 25.7% sales decline.

Year-to-date, Hyundai has sold 143,067 Elantra sedans. As a result, sales are on a 8.9% decline when compared to the Elantra’s performance during the first three quarters of 2016.

2018 Hyundai Elantra Sedan Overview car model details changes

As Elantra sales decline, so too do Hyundai’s overall sales

The Elantra’s smaller cousin, the Hyundai Accent, also lost sales year-over-year. However, the decline was far less severe for the Accent model, amounting to only 1.5%.

Several of Hyundai’s SUVs, meanwhile, are experiencing some impressive sales growth. Hyundai sold 11,420 Santa Fe models last month, slightly more than the 11,350 it sold during September last year.

2017 Hyundai Tucson Overview blue vehicle

The Tucson is providing Hyundai with a sales boost in terms of SUVs

Perhaps the best example of this trend is the Hyundai Tucson. Hyundai sold 10,118 Tucson units last month, a 38% sales increase year-over-year. During September, 1,736 Genesis vehicles were sold. As a result, Genesis sales were up 43.4% year-over-year.


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Hyundai’s year-to-date sales come in at 511,740 when Genesis is included. Without Genesis, Hyundai has sold 496,638  vehicles so far this year, a 15.1% sales decline compared to the first three quarters of 2016.

Hyundai’s sales metrics can be explored in the chart below:

Hyundai September 2017 Sales