#GivingTuesday Kicks Off Kia and DonorsChoose.org Campaign for Public Schools
Following the selfish and occasionally violent excesses of Black Friday and Cyber Monday, today America repents with #GivingTuesday, a global day of giving back. It also marks the start of the third annual Kia and DonorsChoose.org campaign for public schools, an ongoing philanthropic partnership that has so far delivered over $5 million in resources to classrooms all over America.
Once again, Kia will match contributions from “citizen philanthropists” who donate to qualifying projects, which you can do here. Kia and DonorsChoose.org are hoping to raise over $1 million before the end of the year.
“Today, people around the world are coming together to give, and on behalf of the thousands of Kia team members and dealers across the country, we are proud to join the effort and continue making a positive and lasting difference for students and teachers across the U.S.,” said Michael Sprague, Kia’s executive vice president of sales & marketing. “We’ve enlisted the help of our NBA team partners as well as our brand ambassador, professional golfer, Michelle Wie, to spread the word about #GivingTuesday and encourage people to visit www.donorschoose.org/Kia to find and support projects in their communities.”
“Like DonorsChoose.org, Kia believes in contributing to a better future for all, and this latest campaign allows citizen philanthropists to make a difference in students’ lives for as little as $1,” said Charles Best, founder and CEO of DonorsChoose.org, in a statement. “#GivingTuesday is a simple idea, and thanks to Kia lending its support, this global celebration of a new tradition of generosity continues to grow.”
#GivingTuesday was founded in 2012 by the United Nations Foundation and New York’s 92nd Street Y. Since then, the philanthropic holiday has engaged over 10,000 organizations worldwide.