GM 2014 US Sales Wrap-Up: Closing in on 3 Million Deliveries in 2015
General Motors had a positively massive 2014, piling up sales totaling 2,935,008 units in the United States over the course of 12 months. This figure is good for a 5.3% year-over-year increase and puts the goal of 3,000,000 domestic sales squarely within GM’s sites for 2015.
Chevrolet led the charge for GM with 2,033,442 deliveries, a 4.4% improvement over 2013 sales. As expected, the Chevrolet Silverado was GM’s overall volume leader in the US last year, moving 529,755 units. Chevrolet also benefitted greatly from increased sales for Cruze (273,060 units) and Equinox (242,242 units).
GMC’s 2014 sales totaled 501,853 units, good for the brand’s best performance in 9 years. GMC was led by the Sierra (211,833 units) and Terrain (105,016 units). The all-new and increasingly popular Canyon pitched in 3,070 units in only a few short months on the market.
Buick also had its best year in a long time in 2014, posting 228,963 sales on the strength of best-ever years for both the Enclave and Encore. Sales of the Enclave totaled 62,300 units, and sales of the Encore totaled 38,892 units.
Cadillac’s US sales fell from 2013’s impressive figure, dropping from 182,543 units to 170,750 units sold in the United States. Cadillac’s global sales continue to rise, however, and the introduction of a number of new models should serve to help Cadillac rebound in the new year.
Given continued upward momentum since the onset of the economic recession, GM will be eyeing its first year of US sales at or above the 3,000,000 mark since 2007, when it notched domestic sales of 3,822,611 units.