GM Adding More Affordable 1LS Trim to 2017 Chevy Camaro
Last month, the sixth-generation Camaro outsold the sixth-generation Mustang in the United States for the first time since both cars officially became available. Now, in an attempt to boost sales of its sports car even further, GM has decided to offer the 2017 Camaro with a new 1LS trim, which will carry a starting MSRP of $26,900 for the coupe model.
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The new Camaro 1LS will only be available with a six-speed manual transmission and comes standard with a 2.0-liter turbo four-cylinder motor that’s rated at 275 horsepower and 295 lb-ft of torque. Furthermore, consumers will have the option of upgrading to the 3.6-liter V6 engine good for 335 horsepower and 284 lb-ft of torque, but that will cost an additional $1,495.
While the new Camaro 1LS will essentially be the same car as the Camaro 1LT with a manual gearbox, the new trim will cost approximately $400 less than what the previous entry-level Camaro was priced. In addition, the Camaro 1LT in both coupe and convertible body styles will now only be offered with an eight-speed automatic transmission, according to CarsDirect.
CarsDirect was the first to report on the new Camaro 1LS, and a GM sales rep confirmed with the automotive site this new Camaro is indeed on the way.
This news follows a report that came out last month which detailed how GM was offering a conquest bonus of $2,000 to Mustang owners who bought a new Camaro. Ford then responded by offering a $2,000 loyalty bonus to customers who had leased or were leasing either a 2013 or 2014 Mustang.
The Blue Oval saw Mustang sales drop 32% year-over-year in September, which prompted the company to halt production of the pony car at its assembly plant in Flat Rock, Michigan.
The 26,900 asking price for the Camaro 1LS means that it has a lower starting MSRP than the EcoBoost Mustang.
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News Source: CarsDirect
- Tim ShultsContributor
Tim Shults is the President of the Shults Auto Group. In his spare time he likes to play golf and spend time with his four daughters. Shults Auto Group is the largest auto group in the Southern tier. With over 400 employees, Shults Auto Group has 11 different dealerships carrying 15 different makes and 2 strictly used car stores, Shults Toyota, Ed Shults Chevrolet Cadillac, Shults Chevrolet of Westfield, Edmond Chevrolet Buick GMC, Ed Shults Ford Lincoln of Jamestown, Kia of Jamestown, Ed Shults Subaru of Warren, Shults Hyundai, Ed Shults Chrysler Dodge Jeep of Warren, Shults Resale, Shults Resale Olean, and Shults Nissan.