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GM Combining OnStar Data with Mobileye Data for Advanced Mapping

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GM Mobileye

General Motors will be utilizing Mobileye Road Experience Management alongside real-time accumulated from OnStar in the hopes of creating advanced maps that will better pave the way for autonomous driving technology in the future.

“Cameras are the most natural sensors for creating maps because they are already available in most new car models as part of the trend toward growing driver assistance deployment,” said Amnon Shashua, co-founder, chairman and chief technical officer of Mobileye. “Creating and updating maps using on-board camera technology supplies the missing link between on-board sensing and the requirement for full redundancy to enable safe autonomous driving.”

GM is Mobileye’s biggest customer, using its software for the cameras utilized in its forward collision alert. Ultimately, Mobileye hopes to develop its EyeQ processing platforms to the degree where they will be able to localize landmarks to about 10 centimeters.

“GM is committed to bringing semi-autonomous and fully autonomous vehicles to our customers, and this technology will be a critical enabler to getting us there,” said Mark Reuss, GM executive vice president of Product Development, Purchasing and Supply Chain. “We are planning to explore the integration of REM into existing GM program launches sometime later this year.”