GM Files to Renew GMC Granite Trademark
Last month, GM filed an application to trademark “GMC Granite.” Sometimes, when General Motors applies for trademarks with the USPTO, it means that they intend to make a new product. Other times, it indicates that they’re doing a bit of housekeeping and keeping some of its former character marks current. This is likely a case of the latter.
GMC has, in fact, reupped for the GMC Granite trademark several times over the past half-decade. The reason, you see, is that GMC actually built something called Granite.
The GMC Granite is a compact MPV that it rolled out at the 2010 Detroit Auto Show. It’s a boxy hatchback with a 1.4-liter Ecotec turbo-four mated to a six-speed dual clutch. It’s also not particularly attractive.
This isn’t to say that GMC didn’t suddenly decide it wants to try its hand at a compact crossover based on the concept. GMC-Buick Vice President Duncan Aldred said that GMC will roll out a new model sometime by the beginning of 2016, but most assume that it will be some sort of Hummer-descended Jeep Wrangler-fighter.
We’ll see what comes from this trademark filing, but something actually coming from it is far from etched in stone marble granite.
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