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GM Sales Up 6% in April on Crossover, Pickup Momentum

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General Motors April Sales

Photo: © General Motors

General Motors had a strong month of sales in April, moving 269,056 vehicles between its Chevy, Buick, GMC, and Cadillac brands. Up 5.9% overall, GM’s gains were largely driven by sales of crossovers and trucks, both of which were up double digits year-over-year at 13% and 25% respectively.

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“At GM, truck and crossover sales have been strong all year, thanks to our increasingly deep and broad product portfolio,” said Kurt McNeil, General Motors’ U.S. vice president of Sales Operations.

Every GM brand but Buick was up year-over-year in April, and even in Buick’s case, sales were primarily carried by the success of the popular Encore crossover.

NHRA and Chevrolet Silverado

2015 Chevy Silverado

Chevy was up 3.4% overall on the strength of the Colorado, Silverado, Equinox, Traverse, and Trax.

GMC was up a whopping 20%, again, thanks to crossovers and pickup trucks. Both the Acadia and Terrain had best-ever Aprils, the Sierra continued to lead in terms of sales volume, and the Canyon remained popular with customers.

Cadillac also experienced its first month of US sales growth in 2015, thanks largely to the continued success of the Escalade, Escalade ESV, and SRX.

2015 Cadillac Escalade

2015 Cadillac Escalade

“Consumer and commercial customer demand for pickups and utility vehicles has been building since last fall, and that’s a clear sign that the slowdown in GDP growth during the winter months was caused by factors that are mostly transitory in nature,” McNeil said. “The auto industry continues to be on track to have its best sales year since 2006.”

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