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GM US Sales Rise Again in February

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2015 GMC Yukon XL front

2015 GMC Yukon XL
© General Motors

General Motors’ US sales were up 4% in February, with sales totaling 231,378 deliveries. As could be expected in a month where a majority of the country was choked with snow, a big reason for GM’s success was the sales of pickup trucks and SUVs, which were up 36%.

“Our new SUVs and crossovers, combined with the three-pickup strategy we outlined more than a year ago, are dovetailing perfectly with the growing U.S. economy and a stronger job market,” said Kurt McNeil, U.S. vice president of Sales Operations.

“Six months into its launch, the Chevrolet Colorado is the industry’s fastest-selling pickup, regardless of brand or model year,” he added. “The Silverado had another great month, with sales, market share and average transaction prices up sharply. And when you add the GMC Sierra and Canyon to the mix, GM’s year-over-year pickup deliveries increased 37%. That follows January’s 42% increase and December’s 43% increase.”

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2015 Chevy Colorado

2015 Chevy Colorado

As could be expected with such a trend, Chevrolet and GMC—General Motors’ truck-heavy brands—were up considerably in February. Chevrolet’s sales totaled 159,788 units, a 3.8% increase, led mainly by the Silverado (45,395 units) and Colorado (6,563 units) pickup trucks and SUVs including Equinox (21,723 units), Suburban (4,436 units), Tahoe (7,410 units), Traverse (9,705 units), and all-new Trax (3,821 units).

For GMC, sales of the Yukon and Yukon XL were up huge—43.5% and 84.5%, respectively—and the Sierra, Terrain, and Acadia continued their upward momentum with sales of 15,157 units, 10,859 units, and 7,061 units.

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Despite a big month for the Escalade, Cadillac was down 12.6% in February, and Buick fell 9.2% from February 2014 despite another good month from the Encore.

To date, GM’s US sales total 434,164 units, good for a 10.3% increase over the first two months of 2014.