GM Will Use Chevrolet to Grow in India
India is one of the largest markets for cars in the world, but recently the explosion of new car sales has slowed. To make sure that it remain a big part of this developing nation’s automotive market, General Motors has announced plans to invest a considerable amount of money in India.
Chief Executive Officer Mary Barra announced today to journalists that GM plans to invest one billion dollars in India in the near future. But where will that money go? In the next five years, 10 new Chevrolet models will be unveiled to the public to spark more interest in the brand and its innovation. The money will also be spent in growing a production facility in Talegaon to be able to handle producing 220,000 vehicles, some of which will be exported to other parts of Asia.
GM first entered the Indian market about 20 years ago, but it isn’t the biggest brand in the country. For the first time in many months, deliveries of new vehicles declined for the month of June. The investment could be seen as GM telling India that the automaker is there to stay and adapt with the changing marketplace.
It will be interesting to see what 10 models Chevrolet introduces to India, whether they will be retooled versions of offerings in the United States and Europe, or if they will be completely new models.
What new vehicle would you like to see Chevrolet to build?