GMC Canyon and Chevy Colorado Marketing to Target Younger Generation
As General Motors reenters the mid-size truck market with the reintroduced GMC Canyon and Chevy Colorado, its marketing team is realizing that it won’t be quite the same ballgame that it is for the GMC Sierra and the Chevy Silverado. The team realizes that a GMC Canyon and Chevy Colorado marketing strategy all of its own must emerge—and that process has already begun.
According to GM Authority, General Motors is attempting to win over younger buyers and drivers of crossovers and SUVs with the Canyon and Colorado. The reasoning is simple. Back before the only players in the mid-size truck market were the Nissan Frontier and Toyota Tacoma, mid-size truck drivers began to leave the segment for crossovers and SUVs (but especially crossovers). Younger buyers nowadays consider crossovers before sedans and instead of giant boxy SUVs or giant trucks. GM sees an opportunity to draw them back to trucks, but smaller, more reasonable trucks for their lifestyles.
To do so, GM plans to tout the awesome tech housed within the GMC Canyon and Chevy Colorado, since millennials are all about their technology. Some of the standout technologies include OnStar with 4G LTE and the backup camera.
Sandor Piszar, the director of Chevrolet Marketing, also mentioned that Chevy’s mini-site for the Colorado is much more appealing to younger shoppers than site for the Silverado (though none of us here can really tell what the major differences are…).
Be on the lookout for more “hip” GMC Canyon and Chevy Colorado marketing moves over the next few months.
News Source: GM Authority