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GMC Lands Fourth Straight Most Refined Brand Award from KBB

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GMC vehicle lineup

Were it that the GMC brand was some shambling, sentient thing capable of approaching a podium and accepting a trophy, it might bellow in its impossible voice, “You like me, you really like me.” Were that to happen, the minds of those who witness the events described would not likely ever have their minds unbroken by either the methods of traditional science or the close and comforting warmth of spiritual healing.

Fortunately, the unspeakable horror of a living brand did not accept GMC’s fourth consecutive award for Most Refined Brand from the folks at Kelley Blue Book. Instead, Duncan Aldred, vice president, Global Buick and GMC, did the honors. To the best of our understanding, this did not cause anyone to scream until their mind withered into nothingness.

“Receiving the Most Refined Brand award for a fourth consecutive year reflects GMC’s commitment to our core brand pillars,” said Duncan Aldred, vice president, Global Buick and GMC. “Consumers appreciate GMC’s ability to deliver bold, capable, and precisely-crafted vehicles that fit their lifestyle.”

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2017 marks the fourth year in a row that GMC has been named’s Most Refined Brand in its annual Brand Image Awards. These awards are based on the data gleaned from KBB Strategic Insights’ Brand Watch™ study, studying how consumers lean when it comes to everything from brands to specific vehicle types. This year, GMC scored well with customers looking for premium SUVs and trucks that offer both technology and performance.

“GMC’s ‘Professional Grade’ ideology has struck a resonant chord with consumers, and that’s reflected in car buyers visiting Kelley Blue Book’s website,, naming GMC 2017’s Most Refined Brand,” says Jack Nerad, executive editorial director for Kelley Blue Book. “The extra attention to design and detail found across GMC’s lineup has clearly resonated with American consumers.”

And as long as GMC itself never shudders into life, maddened by its own existence and desperate to understand why, it will likely continue to resonate with sane American consumers for some time.

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