The News Wheel
1 Comment

GMC May Wind Up Adding a New Subcompact CUV After All

Decrease Font Size Increase Font Size Text Size Print This Page
2010 GMC Granite Concept

2010 GMC Granite Concept
Photo: © General Motors

There has been some degree of waffling as to whether GMC will inevitably add a subcompact crossover to its lineup over the last few years. On the one hand, there seems to be the understanding that the Acadia and Terrain are covering that need and that going much smaller would eat into sales of the Buick Encore. On the other hand, crossovers are the hottest segment in automotive, and it simply makes sense for an auto brand to have at least one offering in that segment.

The growth of the crossover segment has been so significant that Duncan Aldred, the man in charge of both Buick and GMC brands, now feels that GMC should have one all its own.

“That segment has grown so fast,” Aldred told Automotive News. “I keep telling everyone, ‘How can General Motors’ truck brand not be in the fastest-growing segment in the industry, an SUV segment?'”

Aldred said in February of this year that GMC was contemplating adding a new vehicle to its lineup, telling WardsAuto that GMC is “a premium truck brand” and that the brand was “not going to move away from that.” Then, GM filed an application in June to secure the trademark for the GMC Granite, a subcompact crossover-like concept that debuted at the 2010 Detroit Auto Show.

Now, with the crossover segment a bigger pot than ever before, Aldred seems to be changing his tune.

“We’ve got to build world-class brands,” Aldred said. “If the first thing we do is ask, ‘Well, hasn’t Buick got one?’ Then we’re constantly suppressing one brand for another.”

Whether GMC drops a subcompact CUV in the coming years remains to be seen, but it certainly sounds like that’s not far off the radar.

News Source: Automotive News (subscription required)

  • Archknight77

    From what most are saying, if GMC offers a subcompact it’ll be more offroad capable than the current twins. They could also make it wider and slightly longer for more space and/or make it a 2+2 model to separate it even further. As a “premium truck brand”, GMC could use the dimensions of the premium segment CUV’s (Q3, QX30, X1, GLA) to determine the dimensions of their model. They should also add some premium features that you can’t get on the other two like panoramic sunroof, ventilated seats, a version of the driver info display found in the Yukon, locking differential, larger infotainment screen. GMC should also have engine and transmission should also be a step up, like the new FWD oriented 8AT and maybe a revised 2.5L or 2.0T. Neither the Trax or Encore are appealing to me because both are underpowered in my opinion, the Trax feels cheap and Encore just way overpriced for what you get can get in other vehicles. GMC should take the best attributes of these small CUVs and create something that does it all incredibly.