GMC Named Most Refined Brand By KBB.com For 3rd Straight Year
Kelley Blue Book recently announced the winners of its annual Brand Image Awards and to no one’s surprise, GMC took top-honors in the Most Refined Brand category for the third year in a row.
The award was bestowed upon GMC due largely to the responses of more than 12,000 shoppers who used KBB.com to research new and used vehicles. GMC’s Denali sub-brand was a driving force behind GMC’s success, and the categories GMC scored the best in were prestige and sophistication, comfort, interior layout, and technology. Kelley Blue Book has praised Denali is past years for its generous amenities and rugged demeanor.
“Premium quality and exterior styling are the top two reasons customers choose GMC vehicles,” said Duncan Aldred, vice president of GMC. “Unprecedented refinement and attention to detail provide our customers with a truly Professional Grade experience.”
Since its debut in 1999, the Denali sub-brand has accounted for 850,000 vehicles sold. Furthermore, Denali was responsible for 23% of all GMC sales in 2015, which actually was more than the whole product line of premium manufactures like Porsche, Land Rover, and Jaguar.
The annual Kelley Blue Book Brand Image Awards are notable because they highlight different manufactures for being able to create a strong public perception of their products and then cultivating that favorable perception into a loyal customer base.
The only other General Motor’s brand that was honored in this year’s Brand Image Awards was Buick, which earned the distinction of being named KBB.com’s Best Value Brand in the luxury automobile category.
Gallery: 2016 GMC Vehicles
- Samuel HuistEditor
Samuel Huist is easily the tallest member (6-feet 5-inches) of the The News Wheel team. He enjoys listening to hip-hop music and loves watching NBA basketball. Sam is also a Dayton, Ohio native and doesn’t seem to mind that distinction as much anymore. His first car was a 1996 Ford Taurus he could barely fit in. Like many young folks, he seemed more concerned about the radio in his first car than actually doing the work to maintain an automobile, so sadly it’s no longer with us. See more articles by Samuel.