GMC to Post Pictures of Vehicles on Instagram
Automotive brands are looking for ways to connect with a younger generation of customers, and so they are all turning to social media in an effort to capture the Gen Y/Gen Z zeitgeist. GMC’s most recent efforts to use social media to its advantage are a little number called “PanoGrams,” which are essentially panoramic photos displayed on the Instagram Carousel. Yee-haw!
“We chose Instagram because of its successful track record of creating communities of discerning photography enthusiasts who can rally around a brand,” said Duncan Aldred, U.S. vice president, GMC. “Highlighting the precision of our vehicles within the context of beautiful photography helps us connect with consumers who embrace precision in all aspects of their lives.”
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PanoGrams posted on GMC’s Instagram page will link to GMC’s website, and they will also be displayed on other social media channels for greater reach. It will likely also tie into the #GMCprecision campaign in some form or fashion.
“GMC’s PanoGrams are an incredibly creative and beautiful use of Instagram’s Carousel format,” said Michelle Morris, group director, Auto, Facebook & Instagram. “Instagram is all about capturing striking moments, and combining the interiors of their new Sierra with breathtaking exteriors is an excellent way to call attention to GMC’s great vehicles.”
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