GMC’s November Sales Skyrocket in Saudi Arabia
GMC’s sales in Saudi Arabia last month were the brand’s highest ever November mark. According to General Motors, the brand’s year-over-year sales were up 83% in the Kingdom of Saudi Arabia thanks to a significant uptick in growth from its core models.
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“GMC is a brand that resonates with Saudi Arabia. It’s great that even after 111 years in the region, we’re continuing to raise the bar and seeing more and more owners excited and delighted with their Acadia and Terrain crossovers, the Sierra pickup and the Yukon SUVs, or opting for the premium spec, Denali range,” said Luay Al Shurafa, Managing Director of General Motors KSA Operations.
November was a record month for the Terrain, which GMC said set a new sales record for the month. Sales of both the Yukon and Yukon XL were said to be twice as high as they had been in November 2014, and sales of the Sierra were up 77%.
GMC has been gaining new consumers in Saudi Arabia and other key Middle Eastern markets with an enhanced product portfolio and a greater emphasis on quality.
“We have been focusing on offering Saudi customers added value,” added Al Shurafa. “We define ‘value’ not only in terms of the added features and aftersales program that come with our vehicles, but by having meaningful interactions with customers at our dealerships and making sure that the cost of ownership remains incredibly competitive and transparent.”
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