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GM’s Maven Brand Expands New York City Operations

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GM launches Maven car-sharing program

A year and a half ago, New York City was the launching pad for Maven, General Motors’ car-sharing brand. Since then, it’s found its way to 16 other North American cities, and its members have racked up over 125 million miles.

Now Maven is back to its Big Apple roots, offering an elevated car-sharing experience in New York City in the form of Maven City, a fully connected car-sharing experience that features cars loaded with technology and available for on-demand rental.

More than 80 vehicles are now available to Manhattan users for hourly or daily reservations. Maven will continue moving into the boroughs and throughout the city as the company continues to expand within the city.

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“New York City has been part of the fabric of Maven since we launched the brand here in 2015,” said Julia Steyn, vice president of General Motors Urban Mobility and Maven. “The addition of Maven City car sharing is an opportunity to showcase what we have learned. We crafted this experience with residents of the city in mind and see this as becoming part of the lifestyle of New Yorkers.”

All Maven vehicles are loaded with high-tech accouterments for New Yorkers to enjoy, including 4G LTE Wi-Fi, Apple CarPlay, and Android Auto. And via OnStar, a Maven advisor support is available 24/7, providing roadside assistance and emergency response to Maven drivers.

“Maven is a dynamic mobility platform offering solutions for the future of transportation,” Steyn added. “Maven’s growth has been remarkable during the past year and a half and I am excited about our continuing innovation and new products we will bring to market.”

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