GMSA Closes 2015 on Positive Note Despite Industry Downturn
General Motors South Africa concluded 2015 with sales totaling 5,231 vehicles between the Chevrolet, Isuzu, and Opel Brands. This was good not only for an 18.6% year-over-year sales increase and a 10.6% market share for the month, but also the best monthly result for the entire year.
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Even more impressive is the fact that GMSA pulled down these achievements in a month where domestic auto sales in South Africa were down 4.2% year-over-year.
Of the vehicles sold, 2,054 units were Isuzu KBs and just under 1,000 were Chevy Utes. Sales for these models were up 5% and 3%, respectively, and the Isuzu KB scored its best single sales month since 2006.
“2015 was another tough year for the new vehicle market. Industry sales were down 4.1% versus 2014,” said Brian Olson, GMSA vice president, Vehicle Sales, Service, and Marketing. “Fortunately, both Opel and Isuzu bucked this trend. Opel sales volumes ended 2015 up almost 74% vs. the prior year. Isuzu Sales volumes ended 2015 up 4% versus 2014.”
Olson added that GM is expecting additional challenges and slowdowns in 2016.
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