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Holden Names Peter Jamieson Executive Director of Customer Experience

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Peter Jamieson

Holden announced last month that Peter Jamieson has accepted an offer to take up the position of Executive Director of Customer Experience for General Motors Holden, with the appointment taking effect on February 29th. Jamieson will report directly to Holden Chairman and Managing Director Mark Bernhard.


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“Peter brings a customer-centric mindset and outstanding credentials to Holden. With a wealth of experience, Peter joins a Holden team committed to reinventing the brand, focusing on our customers and launching 24 new vehicles by 2020,” said Bernhard.

“Peter’s deep experience and commitment to the customer will bring fresh ideas and insights to Holden’s Customer Experience strategy and he will play a critical role in our business,” he added. “We are excited to welcome an executive of Peter’s caliber on board.”

Jamieson’s background in telecommunications extends to senior finance and operational roles in Telstra, and his 2013 appointment to the role of Executive Director, Customer Advocacy. Jamieson’s hire signals Holden prioritizing Customer Experience to a greater degree, and it is signaled insofar that it is a subdivision that has its own Executive Director. That’s as good a sign as any, really.

“Holden is an Australian icon and personally it’s very energizing to be able to join the company at this pivotal time. I’m looking forward to working with a passionate team to build a winning future for one of Australia’s great companies,” Jamieson said.


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